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Gruventa melon campaign provides "high quality" and high level of internationalization (19/04/2014)

The exporter of fruits and vegetables GRUVENTA expected to campaign in Murcia melon field will have high quality and production is expected to double this article from last year.

The Director General of GRUVENTA, Fermín Sánchez Navarro, "the campaign provides great value, and we hope that there is a balance between supply and demand, which allows good results at the end of it."

Furthermore, Fermín Sánchez stated that "the melon Region has a high level of internationalization, which has allowed to be present in both the European Union and in Eastern Europe and Russia, and this is very positive for the sector ".

Unify supply more

Meanwhile, the owner of GRUVENTA also underlined that "Murcia melon sector is facing a major challenge as is the unification of the offer as well as carry out an effective promotional strategy that will improve the commercial positioning Spanish Murcia and in major international markets "melon.

Also, another great slope to Murcia melon subject is the online marketing and social networking.

In this chapter, Fermín Sánchez has stated that "priority is to establish an online marketing plan and an active presence on social networks like Facebook and Twitter to Murcia melon. This is our main handicap today and we face the same as soon as possible. "

GRUVENTA is an exporter of fruits and vegetables, which sells more than 25,000 tons of fruit and vegetables, which distributes through over 35 countries worldwide.

Source: Agencias

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